Digital Marketing Certified Associate (DMCA)

Course Name

Digital Marketing Certified Associate (DMCA)

Contact Hours: 39 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

In this course, you will learn advanced techniques of digital marketing and how to execute your own digital marketing campaigns. A basic knowledge of marketing within a digital sphere is recommended before beginning this course. This training will provide you hands-on experience in various digital marketing disciplines, and help you gain experience in executing effective campaigns. It will also prepare you for certification exams, including: OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools through this 39-hour self-paced course.

In the American job market, there is a high demand for digital professionals with specific skill-sets with wide career options. Digital marketing salaries in the US are equally attractive; the Creative Group confirms that the average salary of a web content writer can range from $47,750 to $71,750 for between 1 and 5 years of experience. A fledgling SEO specialist with 1 to 3 years’ experience can earn between $52,000 and $71,000.

Target Audience

Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

• Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
• Sales and Business Development professionals, to improve their sales process
• Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
• Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

Outcome

This course will enable you to:

• Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
• Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
• Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, conversion optimization, email marketing and more.
• Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
• Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
• Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
• Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

Assessment

Visual Demonstrations & Multimedia Presentations - Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. We always focus on real world scenarios and skill-set development.

Outline

Introduction
Marketing 101
What is Digital Marketing?
Why is Digital Marketing important?
Digital Marketing Today
What will this course cover?
Course Objectives

Digital Marketing Foundation
Search Engine Optimization
Social Media
Pay Per Click
Conversion Optimization
Web Analytics
Content Marketing
Mobile Marketing
Email Marketing
Executing Digital Marketing
Google Analytics
Google AdWords
Facebook Marketing
YouTube & Video

Strategy & Management in Digital Marketing
Creating a Digital Marketing Strategy
Targeting your Audience
Getting the right Channel Mix
Campaign Management
Campaign Measurement

Books

All training is delivered online; no additional purchase required.