Southern Illinois University

Social Media Marketing Certificate Series

Course Name

Social Media Marketing Certificate Series

Contact Hours: 50 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

This course bundle contains 11 of the most desired and beneficial courses in the marketing and sales field.  In today’s market, social media is the new word of mouth and for marketing and sales pros to be successful it is crucial to know how to leverage these platforms. This course series includes courses ranging from Facebook, Marketing with Google and many others. Once completed, students will have a firm understanding of how to use these platforms in a marketing and sales capacity as well as fully understand how to use these new skills to advance their career. Whether you are a beginner in this field or a seasoned professional, this series will take your skill-set to the next level. In today’s competitive market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.

Courses in the Series:  


  • Basics of Marketing with Social Media

  • Marketing Tools and Tips for Success

  • Google Analytics

  • Facebook 101

  • Facebook 201

  • Marketing with Google and YouTube

  • Reddit

  • Pinterest

  • Twitter

  • LinkedIn

  • Tumblr

Outcome

Upon successful completion, student will have a solid foundation in social media marketing.  The precise career outlook for social media strategists or managers has not been quantified due to their emerging status. However, according to the Bureau of Labor Statistics (BLS), from now until 2018, the number of jobs for public relations specialists is expected to increase by 24%, and this is partially due to the increasing role of social media.

Assessment

Visual Demonstrations & Multimedia Presentations - Our courseware includes virtual instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. We always focus on real world scenarios and skill-set development.

Quizzes & Exam Simulators - The custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.  This will allow you to gauge your effectiveness before moving to the next module in your course. These courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.

Outline

To receive a complete and comprehensive course outline write to courseinfo@jeronline.com and include the complete course title.